Diary of an Artist

Hometown/ Uxbridge, MA.
School/ University of MA, Dartmouth.
Career Start/ Chicago, IL.
Current/ Providence, RI.
Rashelle Palmer was born to an American IT Manager, Campbell Palmer, and in-house bar cook, Judith Horrigan, in Framingham, MA. After a time at Make and Co., PopKitchen Co., Hasbro Inc., and Alex and Ani, she launched Rashelle.co offering Art Direction, Photography, Brand Strategy, and Design Services in 2020.

In 2016, Rashelle placed runner up in the live elimination-style design competition Command X hosted by the American Institute of Graphic Arts (AIGA), featuring the top designers in the U.S. under 27. Upon graciously leaving the stage a huge loser in the final round, guest judge Michael Bierut whispered, “I voted for you” in her ear. Next was ten years of studio and corporate experience designing and managing. In 2016-2017 she was president of the non-profit AIGA RI, hosting community events and founding KnowHER Design Talks, a female-identifying weekly lecture series during women’s month.

Here and Now: Rashelle.co focuses on Art Direction, which provides companies with imaginative, stand-out, successful campaigns. As a small-business owner, Rashelle creates with inclusivity at the top of mind.

This means — Logos will be accessible* as well as unique. Photoshoots feature a range* of models in addition to being dreamy.

Ms. Palmer often trades her computer mouse for a film camera and feels equally comfortable working independently behind the lens or leading a large creative team!

Working independently and with local industry experts — there is no job too big or too small.

Located in tiny, beautiful Providence, RI. 02904. 

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*Accessibility: (in design) understood by the greatest number of humans possible. Considering people with vision, hearing, mobility, cognitive, disabilities, etc.

*Range of models: (in photoshoots) encourages a variety of skin tone, hair type, gender(s), age, and weight.