Fall Campaign

Alex and Ani 
Creative Direction — Tarah Sutton

           Our models for this season we’re all female business owners with ethically and sustainably made products (pretty awesome, right). We told them about the meaning behind each of our symbols and gemstone jewelry pieces and had them style looks based on intentions they wanted to set for themselves. This allowed our customers to shop by intention.


Graphic Elements

Illustrations + Typeograpghy

           I provided my team with easy-to-use Illustrations to impliment throughout the season to breathe life into fast and structured formats. My other responsibilities ranged from art directing shoots, occasionally shooting and editing, designing emails, social media, and homepage flips.


E-Mail and Social Media Examples

Store front concept