Mr.H

^{Logo, Brand and Physical Collateral Development
Project lead Proportion Design
Client: Coji Restaurant Group
Team: Paul Reiss, Rashelle Palmer and Jessie Zhu}

Boston Seaport gets a high pour of spirit, mist, and wonder—












Covering everything from branding, signage, menu suite, to branded interior details. My team created an illustrative identity that seamlessly entwines with ultra-glam interiors, done by Rockwell Group. Our hope is to transport guests into the misty memories of Shanghai’s market streets and enchanted gardens via glowing neon, sparling moments of story and discovery.  

Guests are delighted by bold flavors and unexpected plating but your meal isn’t complete without a fortune teller Miracle Fish - a classic token infused with brand personality. Put out your hand and reveal your hidden truth. Sit at the bar and flip over your drink coaster to reveal your predetermined destiny. Are you a Determined toad? A Noodle butterfly? Your fate a mere cosmic decree.




















_{PROJECT DELIVERABLES — Identity & Illustration: Dynamic logo system; custom illustrative iconography; brand illustrations. Signage: Custom exterior building signs; neon lighting; structural base archetecture details and assemblies. Menu System: Form and material; templated layout design; soft-bound leather menu suite with embossing and gold foil. Dining Collateral: "Miracle Fish" with check presenter; themed garden spirit fortune coasters; branded cocktail toppers, drink umbrellas, and matchbooks. Launch Assets: VIP Lunar New Year red envelope luxury PR mailer, and digital artwork.}