The Continental Hotel

^{Historic Logo Revival, Brand Identity, Collateral/Merch exploration, Mural and Signage
Project lead Proportion Design
Client: Spot On Ventures}


Reviving a golden era Marvel of Miami Beach Hospitality. 

Built in the height of the Tropical Art Deco craze in 1948, the identity draws inspiration from the original signage (rescued from the storage closet) gilded adverts and bright vaction ephemora. Holding onto the prestige of the past while refreshing usability and delight for today. With a target audience spanning from snow birds, to families, to international clubbers we kept the focus on the playful spirit of Miami beach. 
 

Built for pool-side cocktails, and short walks to the beach. We created an expansive toolkit of wholesome fun for the hotel at large that can easily shift for a late-night crowd in the future. With plans to expand a rooftop club we wanted our clients to be set up for sucess. A timeless identity at home with sun-kissed shores, and neon lit dancefloors.